|Posted on September 6, 2016 at 12:00 AM|
Reviews are especially important for self-published authors. Not only do they make your book look more impressive (a large number of reviews means that a lot of people have read your book, so customers are more likely to try it for themselves), but also because Amazon tends to favor books with lots of reviews, putting them in lists and newsletters alongside similar books in each niche.
If you’ve begged friends and family to leave reviews but still find that you don’t have many (or any), take heart. Reviews don’t come easily, but you can encourage them with these tips. Here’s how to get more reviews for your books so you can boost your sales.
Ask people that have reviewed other books in your niche
Find a book in the same niche as yours and look at the reviews for it. You can see the profile of each person who leaves a review by clicking on their name, so do that to see if they include a contact email in their Amazon profile. If they do, send an email offering them a free copy of your book in exchange for an honest review. Repeat the process with other reviewers, but be sure you don’t come across as pestering or annoying, and make sure your book is as good as it can possibly be, or you could end up with negative reviews. Also, paying for customer reviews is against Amazon's terms of service so do not offer to pay for a customer review.
Get a professional editorial book review
These reviews are typically written by avid readers or professionals who frequently review books and are posted on book review websites. Editorial reviews can be expensive, often costing several hundred dollars for one review. However, they usually come with some form of promotion to give the book visibilty as well as the added benefit of giving the author credibility. Editorial reviews can be placed on your Amazon Author Central page under the "editorial book reviews" section as long as credit is given back to the reviewer. They are also often used on the back cover of the book along with the description to encourage readers to buy. Editorial reviews have a powerful marketing effect for promoting your book.
DGT Book Promotions offers two affordable book review services: editorial book reviews and our book review list to help authors get the reviews they need. Find out more about how these services can help you! Click here for more information on our book review service.
Build an email list and ask them to review
Having a list of people who actually want to read your books is priceless. It means that whenever you release a new book, you can just ask them to read it first and put reviews up for you. Of course, just because you have a list doesn’t mean you’ll always get reviews, but having willing readers does increase your chances significantly.
Give your list free copies of your book before it goes live so they can read it, then send them a message as soon as the book is live so they can post their reviews. Get them to leave reviews on Goodreads, too. Goodreads reviews can carry more weight with readers as it’s more of a social platform than a salesy one.
Put a request at the end of every book
Amazon automatically offers its readers a chance to leave a review, but if you’ll add a short request for reviews to the end of your books, it will make it more likely that people will actually follow through. You can also do this with your print books, just make a page at the end of the book that gives details on how people can leave a review.
Never be afraid to ask for reviews. At worst, you’ll get negative feedback which you can use to edit and improve your book, and at best you could get lots of positive reviews that will spur on book sales.
Categories: Book Marketing Articles